As a Communication Specialist at Care Options Network, I work closely with the Director to craft our brand messaging and visual identity. I design, write, and create print and digital marketing pieces.
I designed the front covers of The GuideBook and The Directory. The images reflect the audience that Care Options Network serves.
![](http://danamariadesign.com/wp-content/uploads/2022/07/CON_branding_GB-TheD-scaled.jpg)
I created a brochure for new members of Care Options Network. The information inside the brochure gives an overview of Care Options Network and membership services and resources.
![](http://danamariadesign.com/wp-content/uploads/2022/06/CON_branding_ToolKit-859x1024.jpg)
![](http://danamariadesign.com/wp-content/uploads/2022/06/CON_branding_ToolKit-inside.jpg)
Members of Care Options Network receive Network News, a weekly e-publication. I took information from our member satisfaction survey to create content that encourages engagement and promotes awareness of the resources available to them.
![](http://danamariadesign.com/wp-content/uploads/2022/08/CON_branding_NN-1.jpg)
![](http://danamariadesign.com/wp-content/uploads/2022/08/CON_branding_NN-2.jpg)
Network News is emailed to members and posted on Care Options Network’s FaceBook page. Our brand voice is compassionate, informative, and relevant to our readers. The content I create expresses appreciation to members of Care Options Network and support by directing them to our helpful resources.
![](http://danamariadesign.com/wp-content/uploads/2022/07/CON_branding_FB-1.jpg)
![](http://danamariadesign.com/wp-content/uploads/2022/06/CON_branding_FB-2.jpg)