{"id":809,"date":"2022-10-21T03:54:29","date_gmt":"2022-10-21T03:54:29","guid":{"rendered":"http:\/\/danamariadesign.com\/?post_type=jetpack-portfolio&p=809"},"modified":"2022-10-21T03:56:46","modified_gmt":"2022-10-21T03:56:46","slug":"ux-case-study-for-angkor-treasures-website","status":"publish","type":"jetpack-portfolio","link":"http:\/\/danamariadesign.com\/?portfolio=ux-case-study-for-angkor-treasures-website","title":{"rendered":"UX Case Study for Angkor Treasures Website"},"content":{"rendered":"\n

The challenge<\/strong>
I was commissioned to design a logo for Angkor Treasures, a retail business that sells Cambodian scarves. Initially, the shop operated as a Facebook page with the goal of becoming an e-commerce website. I gathered insight from customer’s shopping experiences and went to work on designing a website as a personal project.<\/p>\n\n\n\n

My Process<\/strong>
My first area of focus was the customer. After I gained a better understanding of who the shoppers are and why they’re shopping, I created a user persona. Ideally, I would have liked to create multiple personas. However, the business was new and I only had a small group of customers to learn from. One user persona was sufficient for the primary focus of this project. I referred to it as I developed a solution for a smoother checkout process.<\/p>\n\n\n

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Next, I observed and gathered feedback from a customer making a purchase. I created a journey map to identify areas that could be improved in the online shopping experience. <\/p>\n\n\n\n

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